It's the Little Things That Matter

!±8± It's the Little Things That Matter

Most of the time advertising is looked at for the messaging and design. But matching the characters and the environment in the spot to the target audience is one of the most important aspects to a successful spot. This is something the Ultimate Account Guy looks at a lot. When this aspect is off, it leads to a feeling of something missing. It's a nice finishing touch to complete the painting.

The Bisquick Shake n'Pour spot is a great example of matching the casting and set design to the target audience. They resisted the urge to go with the gourmet kitchen with the six burner stove and stainless steel appliances that is so prevalent in many of the foreclosed houses these days. They resisted the urge to go with the primped and polished mom. You know the one I'm talking about. The one that wakes up with perfect hair and make up fully done.

They selected an actress that if you saw walking down the street, would look like any other mom. She's the happy, dutiful mom that is excited to be able to give her children a breakfast they'll love and doesn't have to worry about messing her Prada shoes.

The kitchen design is even better. This product is not going to be used by a lower income family because it costs a little more than the other mix. This product will not be used by a wealthy family because they do not make name brand pancakes from a plastic bottle. Who is going to use this product? Middle America. And that is exactly who this kitchen is patterned after. The classic white sink, white counter tops and white stove reeks of flowing plains of Kansas, or the rolling hills of North Carolina.

All in all, I think this is a great spot. It's not going to win any awards. But it does what advertising is supposed to do. It makes the consumer aware of the product and its benefits and it does a great job of it.

It's the Little Things That Matter

Felco Hand Pruners Top Quality

Do Pancake Mixes Taste Just As Good?

!±8± Do Pancake Mixes Taste Just As Good?

Who doesn't like pancakes? There probably a few twisted people who don't love warm fluffy pancakes dripping with sweet maple syrup. Dress them up a little bit with fruit and whip cream and they taste even better. Do you make pancakes at home, just get them at restaurants, or hope that your friend or family member makes them for you when you go over their house?

If you aren't much of a cook but want to have fresh pancakes, you may be thinking about trying pancake mix. You can use Bisquick as pancake mix or another generic mix made especially for pancakes. There are also fancy mixes you can buy online or at country stores. Some of these even include other things added into them such as dried fruit, nuts, cinnamon, or other flavorings. Are these just as good as homemade pancakes?

If you aren't much of a cook, these types of pancake mixes are probably better. If you can't make pancakes, using a mix that you only have to add water to could mean a significantly better pancake. If it's the cooking part that troubles you, you are on your own. Regular pancakes and pancakes made from a mix are equally burnable.

If you do make pancakes and make them well, you might sometimes be tempted to use a mix because it's easier and faster. Honestly, I have tried mixes and I like them just as much. The only difference with a mix is that you don't have to add eggs and oil or mix together the dry ingredients. You can pretty much expect the same or at least similar results with a mix. As long as you don't over-mix the batter, it will look the same just before you make the pancakes. In fact, it's probably the cooking of the pancakes that could do the most damage to your pancakes, and as I said, you could over-cook or under-cook pancakes made with a mix and pancakes made from a scratch alike.

If you like fancy pancakes such as blueberry or banana pancakes, using a pre-made mix might be better for you. You don't have to worry about adding all the extra ingredients because they are already there for you. Just add the wet ingredients and enjoy. If there's ever a time to worry about inferior pancakes it's when you buy pre-made frozen pancakes that you stick in the toaster. But I must admit, those are so easy, I would gladly forgo the slightly less fresh taste for such ease!

Do Pancake Mixes Taste Just As Good?

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